A leading internet poker site has had its knuckles wrapped this week after the U.K. Advertising Standards Authority ordered Victor Chandler Poker to pull out of the market an ad suggesting that playing poker at VCPoker could improve your sex life!

According to the Register the banner ad read "You love sex. She loves sex. You love money. She loves money. You have money. She loves you."

The advertising law prohibits linking gambling with improved sexual life. Victor Chandler defend the banner's slogan as suggestive only of "everyone loves a winner".

VCPoker have confirmed that they will be pulling the banner from its ad network.

In explaining their ruling the Advertising Standards Authority said “We considered that the message of the ad went beyond the idea of "everyone loves a winner", by implying that gambling was more than entertainment and was a viable option for people wanting to improve their sex life by winning money.   We considered that the image of the woman and the text "You love sex. She loves sex. You love money. She loves money. You have money. She loves you" linked having money with sexual success.  We also considered that the text "See how much you have in common?" reinforced the implication that men, even if socially inept, could obtain sexual success because they had money and that the more money they had, the greater the likelihood of sexual success.   Because of that, we concluded that the ad was irresponsible and likely to exploit the socially vulnerable.“

Defending their decision to go ahead with the ad initially Victor Chandler Poker said “They had acted responsibly by ensuring the poster was placed in the gentlemen's toilets of licensed premises, to limit the target audience to men older than 18.”