Motherwell Football Club has signed a two-year deal with German online gambling firm JAXX.  The deal will see the Scottish club display the JAXX logo on their shirts, from the beginning of next season.  The shirt sponsorship deal is worth £400,000.  The current shirt sponsors of Motherwell are Anglian Home Improvements who have seen an increase in trade in Scotland due to their sponsorship of the club.

As well as the sponsorship of Motherwell’s shirt, JAXX will have their name displayed on the advertising boards of Fir Park and a co-branded JAXX/Motherwell FC website will be up and running in time for the new season.  This will include betting propositions designed for the club’s fans.  Motherwell Chief Executive, Ian Stillie said, “The shirt sponsorship deal is the most important partnership for any club due to the strong association between the two brands.  We were very impressed by the freshness and vitality of the JAXX brand and its sports betting offering, as well as the company’s proven dedication to partnerships in football.  The fans are paramount to the application of the Motherwell brand and we felt the commitment to consistently high quality offered by JAXX fitted well with our own values.

The dedicated club betting page will also be a welcome addition to our online offering and we’re looking forward to a successful long-term partnership.  With the deals we’ve agreed with both JAXX and Bukta we are confident the strips will be worn for the entire 2008 – 2010 seasons.”

Motherwell are having a good season and are currently third in the SPL behind the Old Firm of Celtic and Rangers.

Motherwell follow in the footsteps of fellow Scottish club Hearts who are sponsored by another betting firm – Gala Coral.  Other clubs to be sponsored by gambling firms include Aston Villa (32Red), Middlesbrough (888.com) and Italian giants AC Milan (Bwin).

Managing Director of JAXX (UK) Ltd, Mark Irvine was pleased with the deal with Motherwell as he said, “Since we launched in the UK in 2007, we have worked to expand our network of football affiliations, signing betting partnership deals with West Ham and Newcastle United, but I was particularly keen to secure a presence in Scotland.

The Motherwell deal is a significant step in our brand development north of the border and we’ll be working very closely with the club to make the partnership a success.”

JAXX has a dedicated UK team, comprising of traders, marketers and affiliate managers.  The shirt sponsorship deal was facilitated by Fuse Sports, specialists in developing sponsorship packages for major brands to invest in sports teams or players.  

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