If you think there are already too many adverts for gambling companies on television then you’ll be sad to hear what we’re seeing now is merely the tip of the ice berg.
A top expert says he fully expects to see more adverts from gambling companies over the summer.

Brian Wright, director of the Remote Gambling Association, said that since the restrictions on gambling advertising were lifted in September 2007, many major firms have been adopting a 'wait and see' attitude before deciding whether the medium is going to be worth how much it costs.
Placing lengthy ads on terrestrial television can run into the tens of thousands of pounds in costs and understandably wary marketing managers are biding their time.
He explained that few have embarked upon extensive campaigns as yet and are sticking to more traditional forms of marketing for now involving their affiliates.

However, he added: 'I'm sure there will be an increase in TV advertising in the next few months.'

Britons will perhaps have noticed a number of small advertising campaigns on their screens, mostly involving poker - where some of the most famous names in the business have been drafted in to help promote websites.

Rules on gambling advertising include ensuring the adverts are not aimed at children.
Many in the industry anticipate increased gambling advertising over the summer months due to the holding of the European football Championships in Austria and Switzerland and in the late summer the Olympic games in China.
Both events as well as to a lesser extent the Wimbledon lawn tennis championships attract massive television audiences and highlights shows after the watershed may be the ideal location for gambling companies to promote their businesses to prospective players.