Last Friday Gala managment were thrilled with their latest award won at the prestegious egaming awards. The award was for their Kerchingo promotional campaign earlier in the year.

Gala Bingo launched a ground breaking bingo game concept on the 4 July this year called KerChingo.

KerChingo offered a guaranteed £1 million jackpot players could participate using any or all of three different channels to play bingo. Via Galabingo's website, via Gala TV or via Gala high street clubs.

There was an added feature to the game with a qualifying process in which players could win a coveted KerChingo final ticket held Sunday 29 July. People were invited to play in regular online qualifying games in order to win a KerChingo final ticket, giving them entry to the exclusive final round.

KerChingo’s unique rules meant the jackpot could never be shared, so one lucky customer walked away with the guaranteed million pound prize.

Damian Cope, managing director at Gala Coral E-Commerce, said: "KerChingo was an incredibly exciting event... Gala has always been the market leader in Bingo, but the fact that KerChingo made one lucky Gala member a millionaire, takes bingo to a whole new level."

The Gala Coral advertising account is thought to be worth about £8 million overall so its hardly surprising they won this award.