FoxyBingo, a popular UK bingo site has launched a new TV campaign featuring Foxy in a main role. This fun and cheerfull ad marks Foxy as a main face of FoxyBingo. Last year Foxy was sharing this role with a glamour model, Katie Price.
Katie Price and Foxy Bingo parted their ways despite the succesful campaign.
"Katie proved a fantastic building block for Foxy, helping shift perceptions of the brand and the image of bingo into the mainstream, creating a more youthful image," said the firm's commercial director Simon Collins.
Cashcade, which owns Foxy Bingo, said the glamour model had helped give bingo a more youthful image.
But the firm said Foxy Bingo could no longer compete for Jordan's time without "a significantly increased investment".
The new ad is aired during prime time TV shows, such as Coronation Street and Emmerdale, among many others.
Watch Foxy Bingo TV Ad.
Katie Price and Foxy Bingo parted their ways despite the succesful campaign.
"Katie proved a fantastic building block for Foxy, helping shift perceptions of the brand and the image of bingo into the mainstream, creating a more youthful image," said the firm's commercial director Simon Collins.
Cashcade, which owns Foxy Bingo, said the glamour model had helped give bingo a more youthful image.
But the firm said Foxy Bingo could no longer compete for Jordan's time without "a significantly increased investment".
The new ad is aired during prime time TV shows, such as Coronation Street and Emmerdale, among many others.
Watch Foxy Bingo TV Ad.
