Flying will never be the same again!

British airline Flybe will bring online gaming services to customers in an innovative new approach which was recently launched.

The company has set up a partnership with PAF, the charitable gaming operator and iGame company. As a result, FlyBe customers will be able to access online gaming services while booking flights, car hire, hotels, insurance and similar services on its website.

Casino games such as blackjack and roulette will figure large among the entertainments on offer while other games are expected to come online in the coming months.

Budget airline companies across Europe are eager to compete with industry leader Ryanair who in the past have introduced in flight lottery cards, game systems and other incentives to fly.

Simon Lilly, marketing director at Flybe, said, "It is an example of Flybe's continued efforts to build and improve our customer offering, through innovative partnerships with third parties."

"We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and expect other airlines to follow suit with similar deals."

Flybe has recently become the largest regional airline in Europe after acquiring British Airway’s BA connect fleet.

This means the airline will operate 159. Flybe will serve 23 UK and 36 European airports serving an estimated 10 million passengers.