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Casino News
Huge Merger Possible
By Pricey
Published on 1 February 2010

The online gambling world is buzzing with news of a possible merger between two of the biggest online gambling companies in the world. 

There are talks between Bwin and Partygaming about a possible merger.   This merger would mean the industry would see one giant online gambling operator.  They would have the casino, poker and sports betting world all wrapped up in a possible new company worth over 4 billion dollars.

Bwin are in deep discussions with Partygaming but say things are only in the preliminary talks at this time.  They state that they are also considering other options with different online gambling companies.

If this merger does go ahead, the new combined online gambling company will control approximately 15% of the European market.  Bwin is currently the largest gaming operator with Partygaming coming in a close second.  The only other company that comes close is William Hill but they are only a third of the size.

European Gambling companies are looking at their strongest options to place their feet firmly in the market.  They are all trying to prepare for the possibility that the US market will be opening up sometime soon.  Keep watching as things look like they could be changing for the online gambling industry.

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