Scottish football club Hearts of Midlothian have signed a new two-year sponsorship deal with leading bookmakers the Gala Coral Group.  The move will make the Gala Coral Group an official online gaming partner to the Edinburgh club.

Coral will provide a range of online gaming services to the club including betting, poker, casino and bingo games.

Ali Russell, Commercial Director of Hearts said, “We’re absolutely delighted to be working in this new online partnership with Coral.  Coral are a well recognised and highly respected gaming brand in the U.K and this agreement sees us continue to fulfil our ‘less is more’ strategy of sector sponsorship.  We have already begun working proactively with Coral on a range of different projects, which are innovative and exciting.”

“As we continue to build the business side of Hearts we will continue to aggressively seek to build new partnerships with category sponsors.”

In what is a great gesture of goodwill from Coral, the company will make a £1 donation to the Trust with every new Hearts account that is opened.  Coral have also announced that a former player of Hearts is to place a weekly bet with the bookmakers and any winnings made will also go to the Education and Community Trust.

Coral seem to recognise that despite their slow start to the season that sees Hearts in seventh place in The Clydesdale Bank Scottish Premier League, they do present a real challenge to the domination of Scottish football by the ‘Old Firm’ of Celtic and Rangers.

Richard Jacques of Coral.co.uk said, “Coral understands the excitement of Scottish football and the interest around Hearts, who have established themselves as a real threat to the ‘Old Firm’ in recent years.”

He also commented on the new online gaming services that should be appealing to Hearts fans, “We aim to provide their supporters with a range of betting opportunities to complement their passion for football.”

Hearts fans and gaming fans alike can visit the official Hearts and Coral gaming site by going to www.coral.co.uk/hearts.

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