The University of Leicester has seen membership of its poker society soar in recent weeks as students favour the felt instead of the books.
Organisers now say they have an amazing 500 members and numbers are swelling on a daily basis.
News that Pokerisrigged.com has struck a deal with the University of Leicester to sponsor its poker society has thrown the group further into the national spotlight.
The society will now have access to a range of services, online games and private tournaments.
While this is not the normal route towards increased exposure it sure does offer direct access to a strong association of poker players who could well be the poker stars of tomorrow.
Many people will be unaware but there has been a massive increase in the number of poker players among the student community with some universities in the UK even offering casino / poker qualifications.
Pokerisrigged.com has also announced a forum to compliment their sponsorship of the student poker society in the hope that this will not only attract more users but allow them to advertise their services directly to an array of players and those just starting in the game.
The demographic make up of British gamblers has changed dramatically in recent years with more young people playing games such as poker than ever before.
Online gaming providers acknowledge that the majority of web users are of a younger generation and so devise their games appropriately.
Across Britain third level institutions are witnessing the birth of poker associations amongst students.
The ‘sexy’ image of gambling put forward in recent Hollywood blockbusters including Casino Royale, Deal, 21, Oceans Eleven and No Limit has changed the way many young people now see gambling and casinos.
Poker in particular is now seen as a past time which can be undertaken for fun rather than for big bucks.
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