Remember the ‘gaming alerts’ online site run by Emmie and Ed Stevens which Multimillionaire Theo Paphitis invested £200,000 in on the BBC’s Dragon’s Den programme? Well so eager is Paphitis that they succeed he’s moved them into his office.

Last night on a Dragon’s Den ‘follow up programme’ viewers watched Paphitis hand over the cheque (the largest ever single one in Dragon’s Den history) and promise that he would work hand in hand with the Stevens to ensure the success of the site.

But one of his hidden clauses was that they move into his state of the art London offices where he can keep a close eye on them and establish a strict business plan for the years ahead.

The site ‘gaming alerts’ supplies members with up to date news/alerts on sports betting, online casino offers etc. to their pcs and the partners estimate it will gross millions over the coming years. In fact so sure are the couple that their company will succeed they say it will bring in £3 million net in three years time.

Though four of the five dragons believed the company would play second fiddle to another existing business being successfully run by the Stevens, millionaire Theo Paphitis decided to negotiate and ended up with a holding of 30% for £200,000.

Initially the Stevens wanted to part with just 10 % for £200,000.

Interestingly Paphitis’ declared that his wife plays online bingo daily and was not surprised to hear that annually 2 million Britons play on sites such as foxybingo.com

The former Millwall football club Chairman has made his personal fortune (estimated to be somewhere in the region of £150 million) from insurance, property sales and business turnarounds.

Other online sites have questioned the potential of gaming alerts however with many stating that it’s projected financial targets are simply unrealistic.

Those in the industry believe the service is replicated elsewhere and is therefore not unique.

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