Snooker and Pool halls throughout the U.K are to be revolutionized following a newly signed agreement between 888.com and Rileys, the UK’s leading chain of such clubs.

Within three months Rileys who own 168 clubs throughout the country are aiming to host live poker tournaments in around 100 of its clubs nationwide.
Both companies believe poker would be popular with snooker and pool players..

The partnership between the two companies sees 888.com providing consultancy and support services for the Rileys Poker brand.
The Riley’s Poker brand will also have an enhanced profile thanks to the introduction of a new poker website provided by 888.com entitled rileyspoker.com.
 
Gigi Levy, CEO at 888.com reacting to the agreement said “This is a hugely exciting, unique and innovative partnership for 888.com. The co-operation between 888 and Rileys creates a unique customer offering and experience, unparalleled in the offline and online poker world, where customers are able to be part of a community of poker players that meet and play live poker both online and offline.”

The joint venture will also see the development of number of new ventures under the Rileys Poker brand including; poker leagues, regional events and a national poker tournament with a televised final.

Rileys are Europe’s leading snooker operator and in recent years the rate of their pool club growth in America has been rapid.